{"id":35037,"date":"2026-05-02T00:03:33","date_gmt":"2026-05-02T00:03:33","guid":{"rendered":"https:\/\/investmentbankingrules.com\/?p=35037"},"modified":"2026-05-02T00:03:33","modified_gmt":"2026-05-02T00:03:33","slug":"amazon-explores-the-apprentice-reboot-with-trump-jr-set-for-promotion-report","status":"publish","type":"post","link":"https:\/\/investmentbankingrules.com\/?p=35037","title":{"rendered":"Amazon explores \u2018The Apprentice\u2019 reboot with Trump Jr set for promotion: report"},"content":{"rendered":"

With President Donald Trump \u201chired\u201d by the American people for a second term, Amazon \u2014 which now owns production rights to NBC\u2019s \u201cThe Apprentice\u201d \u2014 is looking for a new host to potentially reboot the once No. 1-rated television program, according to The Wall Street Journal.
\nTrump leveraged decades of media coverage as a New York mogul amid the ups and downs of the 1980s and 1990s into a smash-hit program that premiered in 2004, following several wannabe business executives through a several-week \u201cjob interview\u201d to work for the Trump Organization.
\nFifteen seasons and a presidency-compelled hiatus later, Amazon is reportedly considering Trump Organization Executive Vice President Donald Trump Jr. for the role, as the eldest son has served as a frequent stand-in \u201cboardroom adviser\u201d for Trump executives Carolyn Kepcher and George Ross.
\nTrump addressed rumors of a reboot on Thursday, telling Fox News\u2019 Peter Doocy that his son is a \u201cgood guy\u201d and would \u201cprobably be good\u201d in the role.
\nJIMMY KIMMEL JOKES TRUMP SHOULD LET HIM HOST WHITE HOUSE CORRESPONDENTS\u2019 DINNER TO \u2018THINK OF THE RATINGS\u2019<\/p>\n

\u201cHe\u2019s got a little charisma going. You need a little charisma for that sucker. So, we\u2019ll see what happens,\u201d Trump said.
\nSeveral people familiar with the discussions told The Wall Street Journal that Amazon executives have internally discussed casting Trump Jr. as a host for an \u201cApprentice\u201d reboot if they do indeed launch the project.
\nThe Journal reported Amazon has not yet approached Trump Sr., Trump Jr. or any Trump family members, but that, instead of NBC, it would air the show on Amazon Prime.
\nA source close to Trump Jr. told Fox News Digital on Thursday that the Journal report was indeed the first time the 48-year-old father of five had heard his name was in the pot.
\nFox News Digital also reached out to the Trump Organization for comment, as well as Amazon and Amazon\u2019s production company.
\nAn Amazon spokesperson told the Journal that the Jeff Bezos-led company previously acquired MGM, which itself bought a majority stake in reality-show impresario Mark Burnett\u2019s company several years earlier.
\nTRUMP\u2019S KENNEDY CENTER HONORS OVERHAUL DELIVERS STAR-STUDDED LINEUP, NEW MEDALLION AND HISTORIC HOSTING ROLE<\/p>\n

Burnett has launched several reality shows, including \u201cThe Apprentice\u201d and CBS-aired contests \u201cThe Amazing Race\u201d and \u201cSurvivor,\u201d with the latter now in its 50th season. The credits for \u201cThe Apprentice\u201d list Trump Sr. as executive producer.
\nA reboot would be Amazon\u2019s second foray into Trumpworld in recent months, as it recently debuted a $40 million biopic of first lady Melania Trump that drew praise from supporters and mockery from critics like ABC\u2019s Jimmy Kimmel.
\n\u201cMelania\u201d was directed by Brett Ratner of \u201cRush Hour\u201d fame, as Trump reportedly pressed Paramount Pictures to revive the Jackie Chan-Chris Tucker series and put Ratner back at the helm, according to CNBC, which further reported the original New Line Cinema films are now subject to a distribution pact between Paramount and New Line parent Warner Bros.
\nTrump Sr. regularly touted his \u201cApprentice\u201d success throughout his political tenure, once telling the National Prayer Breakfast that attendees should \u201cpray\u201d for former California Gov. Arnold Schwarzenegger after the \u201cTerminator\u201d took over the show and oversaw what the president called a ratings collapse.
\nKIMMEL FIRES BACK AT TRUMP\u2019S DEMAND TO TAKE HIM OFF THE AIR, SAYS \u2018I\u2019LL GO WHEN YOU GO\u2019<\/p>\n

Schwarzenegger, the most recent Republican to serve as governor in Sacramento, occasionally spars with Trump, as he is seen as less bombastic and more politically moderate than the president.
\n\u201cHey Donald, I have a great idea,\u201d Schwarzenegger shot back at Trump in an X video at the time.
\n\u201cWhy don\u2019t we switch jobs \u2014 you take over TV \u2014 since you\u2019re such an expert in ratings, and I take over your job so that people can finally sleep comfortable again \u2014 hmm?\u201d the Austria native, who voted for then-Ohio Gov. John Kasich in 2016, quipped.
\nFox News Digital reached out to NBCUniversal for additional comment on the potential resurrection of their onetime series. Neither Amazon nor the Trump Organization responded by publication time.
\nFox News Digital\u2019s Janelle Ash contributed to this report.<\/p>\n","protected":false},"excerpt":{"rendered":"

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